The version of content marketing that actually works for a 5-person shop: fewer pieces, deeper answers, and a cadence you can hold for a year.
Most small business content fails because it's written to fill a calendar, not to answer a question a buyer actually typed. A single 1,500-word page answering "how much does new HVAC cost in Atlanta" will outperform 40 generic tips posts for the rest of the year. Content marketing is one of the eight channels in our small business leads playbook, and it's the one that compounds hardest when you get the topics right.
One substantive piece a week for 26 weeks. That's it. At month 6 you have 26 indexed assets; at month 12 you have 52 and a real content engine. Missing weeks is worse than shipping shorter.
Sit with your inbox for an hour and write down the last 30 questions a prospect or customer asked. Those are your first 12 posts. Then run our free Growth Blueprint to see which of those questions actually have search volume in your market.
Twelve to twenty focused pieces that answer real buyer questions beats 100 generic blog posts. Publish one substantive piece a week for six months and you'll have a compounding asset that produces leads for years.
For small businesses, long-form written pages convert best because they rank in search AND answer the question. Video is great for trust; downloads are great for capture. Start written, layer the others once you have traction.
You need the ideas and the point of view. The words can be drafted, but the strategy — which questions to answer, what to argue, what proof to include — has to come from someone who knows the business.
Founding Partner includes monthly content ideation, drafting, publishing, and internal linking on your site — $499/mo. Fifteen spots.