What's the best month to advertise HVAC in Austin?
May and June for install/replacement.
October for heating tune-ups. February for spring AC tune-ups. Avoid launching new campaigns in Nov-Dec (attention split by holidays).
JuneNov-Dec
← Growth Center
HVAC Seasonal Marketing Calendar: Austin Edition
A month-by-month marketing calendar tuned to Austin's climate that keeps HVAC trucks booked year-round — not just May through August.
By Forge Growth Team6 min read
Quick answer: A month-by-month marketing calendar tuned to Austin's climate that keeps HVAC trucks booked year-round — not just May through August.
Austin's HVAC demand cycle
Peak: May-September (AC emergency + install). Secondary: December-February (heating). Weak: March-April, October-November. Contractors who only market in peak season leave 30-40% of annual revenue on the table.
Q1 (Jan-Mar): Sell tune-ups aggressively
Push $79-99 spring AC tune-up promos. Target search intent 'ac tune up austin' (rising volume in March). Use LSA + Facebook for homeowners aged 35-70 in service area. Book 60-80% of summer install leads through tune-up inspections.
Q2 (Apr-Jun): Capture install-season
Content: 'signs your AC won't survive the summer,' 'cost of new AC vs repair.' Ads: 0% financing offers (average AC install lead in Austin: $180 CPL, $9K job value). Content that ranks: 'best AC brands for Austin heat.'
Q3 (Jul-Sep): Emergency capture mode
LSA budget doubles. On-call rotation expands. Website hero switches to '24/7 emergency response.' Add 'same-day install available' badge. This quarter drives 45-55% of annual revenue for most contractors.
Q4 (Oct-Dec): Heating + air quality
Sell furnace tune-ups Oct-Nov. Push whole-home air purifiers (allergy season + holidays = indoor air focus). December: post-holiday HVAC upgrade financing pushes for the January tax-refund crowd.
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Common questions
Quick answers about this topic
Short answers first, then the detail. Skim what you need.
Should HVAC contractors run ads year-round?
Yes, but at variable budgets.
LSA baseline year-round ($30-50/day off-season, $150-250/day peak). Facebook and Google Ads scale with season.
Google Ads
How much should HVAC contractors spend on marketing?
10-15% of gross revenue for growth.
5-8% for maintenance mode. Split roughly: 40% LSA, 25% SEO/content, 20% Google Ads, 10% Facebook, 5% direct mail/branding.
LSASEOGoogle AdsFacebook
What's the best HVAC promo offer?
$79 diagnostic (waived with repair) generates highest call volume.
$99 tune-up drives spring bookings. Free second opinion targets install/replacement shoppers.
Do HVAC contractors need a mailing list?
Yes — 800-2,000 past customers is a goldmine.
Email 2x/month with seasonal reminders. Historically 8-12% of annual revenue comes from repeat/re-engaged customers.
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