Rank in the Map Pack for the customers ready to book in your city.
We do local SEO the boring, effective way: a fast site, a fully-optimized Google Business Profile, real citations, real reviews, and city-service pages that answer the exact searches your customers type. No sketchy links. No 12-month contracts.
- No contract — month-to-month
- Transparent monthly pricing
- You own your site and content
- US-based team
Why local businesses hire us for local SEO
You're invisible in the Map Pack
Competitors with worse reviews outrank you because their GBP is optimized and their site has proper city/service pages. We fix both.
Your site is slow and hard to trust
Google won't rank a slow local site, and neither will customers. We rebuild on a fast stack with real trust signals — reviews, schema, LocalBusiness markup, and clear service pages.
Nobody's actually working on it
Most 'SEO plans' cash the check and disappear. You get a named lead, monthly reports, and proof of the work — content shipped, citations built, reviews earned.
What's included
- Google Business Profile audit, rewrite, and weekly posting
- Top 40 local citations built and standardized (NAP consistency)
- City + service landing pages targeting your actual money keywords
- LocalBusiness, Service, and FAQ schema on every page
- Review-request automation to earn Google reviews on autopilot
- Monthly local link-building (partners, directories, sponsorships)
- Core Web Vitals and Lighthouse optimization
- Monthly ranking, traffic, and lead reports — plain English
How the engagement works
- Step 1
Growth Strategy Session
We audit your site, GBP, citations, and top 3 local competitors. You get a prioritized plan even if you don't hire us.
- Step 2
Rebuild or take over
If your site can't rank, we rebuild it on our stack. If it can, we take over on-page SEO and technical fixes.
- Step 3
Ship the plan
GBP overhaul, citations, city/service pages, schema, and review flow all go live in the first 30–60 days.
- Step 4
Compound month over month
New content, new links, new reviews every month. Rankings and leads compound; we report on both.
Local SEO questions we get from contractors
Straight answers on roofing, HVAC, plumbing, Google Business Profile, and what we automate for you every month.
What is SEO for contractors?
SEO for contractors is the work that makes your company show up when someone in your area searches for the job you do — 'roof repair near me', 'AC not cooling', 'emergency plumber'. For contractors it is mostly three things: a Google Business Profile filled out completely, one page per service in each city you cover, and steady new reviews. We do all three every month and show you the ranking changes in a one-page report.
How does roofing SEO work?
Roofing is seasonal and storm-driven, so we build pages for the exact jobs people search after weather hits — roof replacement, hail damage inspection, leak repair — one page per service per city. We add roofing photos with real captions, a quote form above the fold, and LocalBusiness plus Service schema so Google understands the service area. Most roofers see Map Pack movement in 60–90 days.
What does HVAC SEO include?
HVAC SEO covers both halves of your year: cooling searches in summer and heating searches in winter. We build AC repair, AC install, furnace repair, and maintenance-plan pages per city, keep your Google Business Profile posting weekly, and put a click-to-call button on every page because most HVAC searches happen on a phone during a breakdown. See the HVAC page for the full playbook.
How is plumber SEO different?
Plumbing searches are urgent and mobile — the person with a burst pipe calls whoever appears first on the map. So plumber SEO leans hard on the Map Pack: review volume, review recency, service-area accuracy, and page speed. We prioritize those four before we write a single blog post.
What is local SEO automation?
Local SEO automation means the repeat work runs on a schedule instead of waiting on a person. On our plans, review requests go out after every completed job, Google Business Profile posts publish weekly, rank checks run daily, new pages are internally linked automatically, and your report builds itself. You approve the strategy; the machine handles the repetition.
Do you offer Google Business Profile (GBP) optimization as a service?
Yes, and it is included — not an add-on. We rewrite the business description with the right service and city terms, load every service and service area, add photos and products, fix name-address-phone mismatches across directories, and post weekly. It is the single fastest lever for Map Pack rankings.
Is your SEO reporting automated?
Yes. You get an automated monthly report in plain English: where you ranked, where you rank now, calls and form fills, what we shipped, and what is next. No 40-page PDF of charts nobody reads. You can also check live rankings any time in your dashboard.
Do you work with small businesses outside the trades?
Yes. Law firms, dentists, clinics, gyms, and local retail run on the same local-SEO fundamentals. The trades just make up most of our client base, so our templates and city pages are sharpest there.
Frequently asked questions
Go deeper on your trade and your city
The playbooks, city pages, and proof behind the work above.
What we do for heating and cooling companies, season by season.
Local search for Permian Basin field and industrial operators.
How we win the Map Pack in one of the toughest Texas markets.
Midland and Odessa search: fewer competitors, bigger tickets.
The exact GBP checklist we run, free to copy.
Get cited by ChatGPT and Perplexity, not just ranked on Google.
Turning local rankings into booked jobs on the calendar.
A 70.8% revenue lift from search, rebuild, and reviews.
Pick your trade and see the plan we run for it.
Compare Forge Growth vs the alternatives
See how we stack up on price, ownership, SEO, and results — plus the pricing questions we get asked most.
Ready to turn search traffic into booked jobs?
Request My Growth Plan — a prioritized plan for your business, industry, and city. No obligation.